Hyland’s
Kids Sleep
Our goal was to introduce Hyland’s new melatonin-free sleep supplement amid mounting concern about melatonin’s safety. The campaign also supported other kids sleep SKUs — some of which include sugar and melatonin — and positioned them as safe and gentle while adhering to legal guidelines on homeopathic messaging.
headlines, paid search copy, script guidelines, landing page copy
We introduced Hyland’s new Organic Kids All-In-One Cough Syrup while promoting their existing cough and cold product line. This was an opportunity to remind our audience that Hyland’s is the #1 Natural Pediatric Cough & Cold brand.
social copy, in-art copy, script guidelines, paid search copy
Kids and Baby Cough & Cold
Dear Media Custom Segment Guidelines
