ClaimDOC

ClaimDOC, a company that offers alternatives to traditional health plans such as Aetna and United Healthcare, sought to raise awareness and educate HR leaders about its more affordable rates and best-in-class member services. By boldly introducing ClaimDOC through an “Us VS Them” platform, we were able to tout the company’s differentiators compared to traditional health plans.

The copy addressed themes of economic trends, cost savings, quality member service, and employee-centric HR drivers, all of which are highly relevant amid rising healthcare costs and insurance premiums.

Us VS Them: Social Media, Display, & Search