Fernet-Branca
The beer-and-shot content series aimed to increase awareness and community engagement among social butterflies who are drawn to the brand’s cult-like following.
We used social as a natural extension of the nightlife subculture brought together by Fernet-Branca, highlighting our preferred way of consuming Fernet: As a shot with a beer.
concept, copy
Organic Social, Beer & Shot Content
Zoltar Eagle Fortune Teller Machine
The animatronic Zoltar Eagle fortune teller machine is part of a program designed to increase Fernet-Branca’s CRM database at trade events and other pop-ups.
At the Zoltar Eagle, users enter their e-mail, scan their Fernet coins (if they have one), and receive a fortune with instructions on how to win a prize or possibly another Fernet coin, furthering their engagement with the brand.
booth language, fortune copy
Zoltar Eagle Fortunes
Organic Social, Subscription Boxes
Football Subscription Box
concept, copy, script
Halloween Subscription Box
concept, copy
Fernet’s seasonal subscription boxes provide bars with thematic POS materials to decorate their spaces and drive Fernet awareness and sales. Organic social served as an additional touchpoint to help bar account followers sign up before the deadlines.
Organic Social, Merch Spec Highlights
